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The Similarities between Dating and Fund Distribution
When talking about sales, I often find myself talking about the dating process or how to get a job. While this can be amusing and often times embarrassing, they have their similarities. With this in...
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Client Acquisition: A Relationship or Numbers Game?
There is a discrepancy between different senior fund executives and what they consider to be successful methods of asset raising. Some think that successful asset raising is purely based on the long...
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What are Investors Thinking?
In 2004, I was at an MFA conference in Chicago. There were a lot of presentations from various fund managers. One of the presentations that I will never forget was that of a fund that was around for 5...
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Distribution Strategy vs Investment Strategy
Article by Stuart Alexander, Managing Director, Gemini Investment Management, A Fund Hosting and Distribution business based in the UK and Ireland. The number of times we get asked “can you sell my...
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How Much Does it Cost to Raise $100mln?
One very large fund company I worked with would track how much it costs to get a “ticket.” I found it very interesting that they estimated it was around $24k. This was the aggregate figure, so it...
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